SPECTATOR (Free)
You're watching. For now.
You see the work. The effort. The standard. This is where it starts — but not where you stay.
- Access to the world behind the brand
- Race-day energy, athlete stories, real moments
- First look at drops & events
MEMBERSHIP
Choose your tier.
Three levels. One standard. Find where you belong.
MOST POPULAR
ATHLETE (Customers)
You show up. That's the difference.
You don't just follow it — you live it. You train in it. You compete in it. You represent it. This is the standard.
- Full community access
- Priority product drops
- Invites to meet-ups, sessions & events
- Opportunities to be featured
- In the selection pool for race team
ELITE (The 1% of the 1%)
No noise. Just performance.
This isn't given. It's earned through consistency, performance, and presence. You don't follow the standard — you set it.
- Inner-circle access
- Private events & athlete meet-ups
- Early product access + input
- Brand representation & collaborations
- Race Team Membership
Your already there
Less than 1% of the world has ever taken part in a fitness race. It’s closer to 0.018%.
But you’re already ahead of that curve.
And you’re not here to stay there.
Maybe it’s your friendship group, your gym, your age group — or maybe it’s the 1% in the world.
Either way, the goal is the same: relentless daily improvement.
Because 1% gains in training, nutrition, mindset, and tech don’t come from motivation — they come from standards, repetition, and accountability.
That’s where this community changes everything.
On your own, you rely on discipline. In here, you’re held to it.
Monthly calls with elite athletes. Training protocols you actually execute. A network that pushes you when you slow down.
So ask yourself: are you improving… or just comfortable?
The kit supports you. The community challenges you. You decide the rest.
WE TRAIN. WE RACE. WE ARE THE 1%.
Most people will never step into a fitness race. Not because they can’t, but because they’re never surrounded by the standard it takes to do it. In8te is that standard. It’s a growing community of athletes who train, race, and live with intent - pushing each other through partner gym sessions, elite coaching insights, global race-day meet-ups, and a shared refusal to be average. You don’t join for apparel — you join because you want to be pulled into a higher level of performance, surrounded by people who make comfort feel unacceptable, and committed to becoming the 1% who actually do the work.
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DIRECT ACCESS TO ELITE 15 ATHLETES
Live sessions online and in person with elite athletes breaking down race strategies, training protocols, and what separates podium finishers from the pack. Direct access to those who've mastered the eight stations.
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IN8TE High performance team
Exclusive training content engineered fitness racing performance. Nutrition strategies, pacing protocols, station-specific technique, and recovery optimization. Learn what it takes to dominate the floor. Soon we will be hand selecting athletes to be a part of that program.
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CO-CREATION OF PRODUCT
We have built every single item of our performance wear with the community, gain access to those rooms, those pushing the limits session which really decide is it ready for the arena floor. The last few sessions have happened in Porto, Portugal at one of the best gyms in Europe.
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For the (wo)man in the area
Submit interestFrom ambitious first-timers to elite competitors, 1% club members share one obsession: mastering the eight stations. This isn't just training it's a commitment to excellence, precision, and relentless improvement. 1% at a time.
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Led by elite athletes
Submit interestOur Global chapters are hosted by competitive athletes who know what it takes. Find your local community, train with purpose, and race alongside people who understand the grind.
WHAT DRIVES US
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Performance Optimization
We're obsessed with the details. Sled push mechanics, ski erg pacing, transition efficiency—every second counts. IHC members analyze, optimize, and execute.
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Collective Growth
Individual sport, collective strength. We share race data, training insights, and support each other's goals. When one member improves, we all learn.
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Race-Day Excellence
We don't just train to participate—we train to compete. Every IHC member is committed to showing up on race day prepared, focused, and ready to perform.
Member Benefits
Join our community and unlock a world of exclusive benefits and perks.
founder emails everyday
Sports performance and mindset
Nutrition advice and guidance
access to likeminded community
get behind the scenes with the brand
annual athlete house
early access to drops
meet & Train with the elites
strategy workshops
support product development