Cult of 8
For fitness racing athletes who hold themselves to a standard most people never find. Elite coaching, global meetups, and a culture built on relentless improvement.
"To deliberately improve or foster a skill, habit, or mindset"
Most people will never step into a fitness race. Not because they can’t, but because they’re never surrounded by the standard it takes to do it.
We are that standard.
Join today for free.
Join For Free
Learn from the people who've already figured it out. Strategy, training, coaching, the insight you'd pay hundreds for, free inside one community.
Unlock With Purchase
The circle gets tighter here. Real training, real races, real access, with a community that pushes you harder than you'd ever push yourself.
Invite Only
A hand selected pool of athletes whose contribution to the community speaks for itself. If you're here, you already know why.
CULT OF 8 EXCLUSIVE
Live webinars and in-person events with elite coaches and Elite 15 athletes.
Session 1 · Live Webinar
Chris Bayens
How HRV can optimise HYROX performance, when to push, when to recover, and the recovery strategies used by elite performers.
Session 2 · Live Webinar
Brad Fullarton
The mental side of HYROX. How athletes think and respond as race intensity builds — and how to adapt.
Session 3 · In-Person
1% Club Members Only
Exclusive in-person evening with Elite 15 athletes at the Stockholm World Championships. 1% Club members only.
Follow the story of building the first fitness racing kit brand from the ground up
For fitness racing athletes who hold themselves to a standard most people never find. Elite coaching, global meetups, and a culture built on relentless improvement.
