Our Story

In8te. Engineered for the 1%.


In8te is a race enhancing system focused on hybrid fitness and fitness racing. Established in 2024, the objective was to address a measurable gap in race-specific apparel performance under high mechanical load, high sweat output, and repeated transitional movement patterns.

Development is structured around the 1% gain small, quantifiable improvements in grip efficiency, moisture management, load stability, and force transfer across key movement phases.

All product systems are developed in collaboration with elite athletes, coaches, and performance practitioners, and validated under simulated and live competition conditions. Testing environments replicate race-specific stressors including sled drive phases, loaded carries, wall ball cycles, and high-frequency transitions.

Material selection and construction methods are evaluated based on functional output: friction coefficient under load, moisture displacement rate, contact stability, and movement efficiency across variable intensity states. The objective is not apparel categorisation, but performance system optimisation under fatigue.

No In8te system is deployed in the arena without validation by athletes and the wider training community under real training and competition conditions. In8te operates as an iterative development model continuously refining design architecture based on athlete feedback loops and race-condition data.

Our Commitment

We exist to build race-enhancing apparel for the global fitness racing community.

Every decision is driven by the pursuit of a 1% gain - in design, materials, and athlete collaboration.

We don’t measure success in revenue. We measure it in performance: faster times, stronger finishes, and personal bests.

  • Performance First

    No compromises. Our fabrics and construction are designed for the demands of fitness racing from the first meter on the SkiErg to the final wall ball.

  • Proven in Competition

    Proven in competition. Nothing earns its place without results. Tested by athletes, refined under pressure, and built for race day.

  • Community Built

    Literally the best coaches, athletes and age group athletes have told us what they need. Then the best product engineers built it. You ask, we do.

  • Frida Rivero

    Head of Legal and Partnerships

  • Stuart Thomson

    Head of Product Innovation

  • Ryan Hamill

    Founder of In8te

  • Ben Gilbert

    Commercial Advisor

Our Mission

We exist to make 1,000,000 fitness racing athletes 1% faster. Because in this sport, that changes everything.